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How to: Build a Social Media Cheat Sheet for Any Topic

Written by Marshall Kirkpatrick / January 10, 2009 3:25 AM

Let's say you're a butcher, a baker or a candlestick maker. You want to get up to speed on the social media activity in your market, as fast as you can. Or perhaps you want to sell things to candlestick makers online, or you're a journalist writing a story about blogging butchers, or maybe you've got some kind of weird baking fetish or academic interest.

Is there any way to ramp up your knowledge of these fields, fast, other than the "Google and wander" method? We think there is. Below you'll find step-by-step instructions, with screen shots, for the process we use when we want to get smart about a new field in a hurry.

Works With Just About Anything
We'll use the field of Education as our example, because there is a lot of activity there and we presume we've got more educators as readers here than butchers or candlestick makers. These methods can be applied to discovering the hottest people and topics in social media in any field, though.

If you doubt that these kinds of steps could help in your line of work - check out

this post, where we found the best work-related RSS feeds for Fire Inspectors and Physical Therapists, just to prove that we could.

In the following 13 steps, we'll walk you through how we identify top blogs on any topic, how we quickly figure out what their most popular recent posts have been about, how we incorporate their blog archives into our knowledge about the field and how we find where else they are participating in conversation around the web. Going through the whole process takes us less time than it took us to write this post.

No end of variations are possible, of course, on this method - but we expect a lot of readers will find this useful. People new to social media are often frustrated when they are told to "join the conversation" - because they aren't sure where to find the conversation. Here's how we find and track the most popular conversations in niche fields. Popularity isn't a perfect judge of quality by any means, but it's a good place to start from.

Is this post a cheat sheet? Maybe, but we think of it as a way for you to make your cheat sheet on whatever sector you follow.

Read here: http://www.readwriteweb.com/archives/reading_blogs_at_work.php

Zazzle - Design Your Own Goods

I stumbled upon a great website about a year ago where you can create all kinds of goods for little cost. Click on the post title here to be directed to my personal account. Note: I never said I was that creative. I tried to help a pal out by designing some promotional materials in a short span of time, so that's probably what you'll see. My other items are private (not that they need to be).

Anyhow, the picture attached here is one design I created for my group of golf girlfriends. I decided to give us the name, "Sea Donkey's Golfin' Girls" because of an inside joke. I found many of the images used on google image search and just applied to my zazzle creation software.

Zazzle is fantastic when it comes to shipping and quality. I highly suggest you give them a try. I'm sure you'll be pleasantly surprised. You should know this though, their t-shirt sizes seem a little off. They run small (like a size and a half smaller than normal especially when ordering the worn out tees).

Have fun with Zazzle! I have.